I stumbled across Marby & Elm while wandering around Exmouth Market and quickly decided that it had to be one of the best card shops in London.
It’s one of those stores that sells things that are not essential (although their weekly calendar is proving to be invaluable) but that will make your life oh, so much prettier.
The shop is home to an ever-expanding range of stationery. Their whitewashed store sells everything from their signature Marby and Elm cards and prints to gift bags, calendars, pens, rubber stamps and more. What makes this shop stand out, however, is that the majority of their letterpress paper products (which forms the bulk of their stock) are designed, printed and packaged in-house.
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Their range of cards and prints pair vintage fonts with bright, contemporary colours such as turquoise, fluorescent orange and pink.
As well as the calendar I picked up a pair of fluorescent pink candle sticks, which have brightened up my living room no end!
The products feature tongue-in-cheek quotes such as “Sorry I’m late, I didn’t want to come” and “You’re so vain you probably think this card was made for you..” as well as upbeat messages like “You Go Girl”.
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Marby & Elm is a family run business led by Eleanor Tattersfield who set up the company after buying an old letter press on a whim. She set up the Adana in her garden shed in 2009 and began printing cards.
Lettering runs in the family blood however, her father was a lettering artist in the 1960s and 70s, and Eleanor has a background in Art History.
Today, her brother and sister help to run the business and you’ll find their products stocked in places like Selfridges, Liberty and John Lewis. I’d still recommend, however, that you visit the Marby & Elm shop itself.